Study On The Dilemma And Solution Of Letao Voluntourism Enterprise

Nowadays, with the development of economy, solving social problems isbecoming increasingly urgent. Donation is the main financial source for traditionalcharity organizations. But donation will be down if economic crisis happens, or if thecharities suffer trust crisis because of lacking of financial disclosure, which will havea negative effect on the solving of social problems. Though traditional commercialenterprises have their corporate social responsibilities, they do not take it as theirmission to solve social problems. Consequently, both in our country and abroad, moreand more attentions are paid to social enterprises solving social problems throughcommercial operation methodsThis article analyses foreign and domestic study results on social enterprise.Through the research on Letao Voluntourism enterprise, introduces Letao’sdevelopment profile and current situation. As a social enterprise,the development ofLetao Voluntourism enterprise is very different. Compared with the operating rules ofcharities and commercial enterprises, though social enterprises are also doingbusiness, their aim is not to seek maximum profit for shareholders but to solve socialproblems. In practice, social enterprises usually design their products and servicesbased on people’s love and compassion. So in order to solve social problems, socialenterprises must always keep financial transparent like charities to win public trust.Analyzing the current environment and situation, we can find that firstly, the way ofvoluntourism is accepted by more and more people. Their preferred option oforganizers are charities or social enterprises. They believe that social enterprisesshould primary win people’s trust and show their credibility, thus when this businessmodel of social enterprise is accepted, they can purchase other business. This is theidea of social enterprise on overall strategy. Secondly, on competitive strategy, sincesocial enterprises usually aim at certain groups, the social problems they facing aremuch clearer, the problems can be easier solved by centralization strategy, which says,focusing on the point of products and services. Thirdly, on functional strategy, socialenterprises mainly concern with talent strategy. Social enterprises must cultivatevolunteers and donators as talents or as producers of social enterprises. In order toachieve success, social enterprises must attract professional talents by both highsalary and social value to ensure the enterprises’ daily operation. At the same time,when execute financial strategy, those public charity projects of expenditure shouldbe combined with commercial profit projects to form a business cycle to ensure theprofit of the whole organization. Through the research, reference and guidance areexpected to be provided for the practical operating of Chinese social enterprises.