A Study On The Analysis And Formulation Of CON Company’s Business Plan

With the rapid development of business and gradually expansion of organization, relying onpersonal authority and experience to make business plan is often difficult to adapt to theorganization development. At this time, it is very important to make it by scientifically andsystematically method.otherwise, there will be some problems.The paper uses a case study approach, taking CON company as the study case, carries onthe analysis to the present situation and problems of CON company business plan.Comprehensive business plan related method, established from the strategic choice to thestrategic planning, from strategic planning to business objectives, from goals to strategies, fromstrategy to front end department project and project resource allocation after the systemoperating plan, at the same time business plan monitoring and control system and implementingthe guarantee measures are put forward.First of all, the CON company position in the industry chain, organization structure,business plans, present situation and the problems and causes are analyzed. CON companybusiness plan and then, in view of the problem, using the SWOT analysis method to select ofCON company strategic direction, OGSM model is used to describe the company strategicplanning, use ADP marketing value chain model of business goal, business strategy, at the sametime using ADP marketing value chain of the front end department work plan and guidance forproject establishment, forming a system of business plan. Finally, after building CON thecompany business plan system, monitoring system and put forward security management plancarried out smoothly implementation of safeguard measures.Through research, summed up a set of system for CON company business plan formulation,the method of formation, from strategy to target from the target to measure detailed processmodel, from the steps to the process of resource allocation model, and put forward enterprisemanagement support, process checking, adjustment and control of advice, help CON companyimprove business management level and management efficiency, make enterprise from empiricalto scientific organizations. At the same time, provide theoretical guidance for the domestic ITenterprises to formulate business plan, in order to gradually improve the level of enterprisebusiness management, fast response market.