The Research Of Cloud-classroom Marketing Strategies For RJ Co., Ltd

In this century, mankind in many respects science and technology, cultural exchanges, economic intermediation and others have made considerable progress, a profound impact on everyone’s life. At the same time, these new advances are constantly spawned a new economic model, commercial activities, innovative products continue to emerge, the entire market economy has had a huge impact. In this context, the theoretical system of marketing did not stop the pace of evolution, concepts, doctrine, theory has been widely discussed in academic circles. Diversity of environmental change and the theory makes marketing practice work is often not easy to fall into ideological guidance of confusion, so it is easy to have two consequences, or pursue new and strange to become opportunists, or stick to stereotypes become conservative. Given this reality, this paper attempts to applied research as a guide, everything from reality the enterprise, from the market and the social environment, combined with a mature marketing theoretical system and new marketing concepts for specific enterprise-specific product marketing Policy research efforts in the most pragmatic approach to solve real business problems.This article builds on the theoretical system of marketing and marketing planning to study abroad related marketing theory system for the pilot, combined with PEST environmental analysis, using STP marketing theory of information technology education in classroom products target market segmentation and positioning, Information collected papers, problem analysis process of research, selectively uses some learned theoretical knowledge, such as the classic 4Ps marketing strategy theoretical system. Finally 4Cs theory combined with the current latest marketing idea, develop a suitable market environment, the combination of product characteristics and status of the company’s marketing strategy considerations. And, the development of the actual situation and adapt complementary measures and security system, which ensured the smooth landing of the marketing strategy implemented to the maximum extent.For RJ company, its "cloud class" product in front of this historic opportunity, how appropriate marketing theory to develop a marketing strategy to adapt to the current environment and thereby gain market opportunities, gain a competitive advantage it is extremely important. In this paper, RJ company "cloud-classroom" product marketing strategy development as the core content, around involving business, industry macro environment and products, analysis of market micro-environment, the status of marketing analysis and problems found, further proposed to solve the problem ideas, and ultimately settled in the formulation and implementation of marketing strategies. Objective of this paper is in the current environment, how to use traditional marketing theory system combined with new marketing concept in the market for the import of products suitable and effective marketing. We hope that results of this study, it is possible to gradually resolve the current enterprise product shortage in the market acceptance, sales unsatisfactory status quo. Meanwhile, in similar circumstances for the same product marketing offer one more idea.