Green Supply Chain Strategies Of Price Coordination

The main purpose of this thesis is to invest the effect of the consumer behavior (bothsatisfaction) on the green supply chain coordination.So that we designed the green supplychain coordination policy model based on consumer behavior. So far, in academic andbusiness the research and practice on green supply chain management are still in itsinfancy. About consumer behavior dynamic mechanism of supply chain and supply chaincoordination between the members of the research are also unusual. This follows theoryand practice of combining the principle of qualitative analysis and quantitative analysismethod of combining, use Stackelberg game theory, combined with environmental factorsthat consumer satisfaction, analysis green supply chain and supply chain members profit,and get the green consumer satisfaction based supply chain price coordination strategy.At first, the article describes the meaning of green supply chain management, andcontent analysis the general supply chain coordination and coordination between greensupply chain linkages and distinction. Game theory discussed in the study of green supplychain coordination in the application, analysis the consumer behavior important impact onthe green supply chain coordination strategy. Based on the degree of product price studiedGreen Supply Chain Coordination Strategy, by building cooperative game theory modeland non-cooperative game theory model, using Rubinstein bargaining pricing the greensupply chain coordination strategy, green supply chain profit redistribution.Then, the paper based on the effect of customer satisfaction policy to green supplychain coordination. Discussed the impact of the consumer’s green supply chaincoordination strategy based on the manufacturer subsidies suppliers of raw materials forR&D investment.Based on the principle of the system optimization, by building a profitmodel and numerical examples confirm the consumer satisfaction on the impact of greensupply chain coordination, so that members be Pareto improving corporate earnings, andon this basis, given the green supply chain pricing strategy.Finally, ABC Tire Company Green supply chain coordination problem, a problem ofcoordination to solve the system counter measures, provides a reasonable proposal forChinese enterprises to strengthen the green supply chain coordination mechanism.