The Study On Huzhou Market Competitive Strategy Of CNPC

In order to deepen the reform of state-owned enterprises, CNPC and Sinopec hadbeen recombined in1988. The main markets of CNPC include Northeast, Northwest,Sinkiang and other13provinces. But the main markets of Sinopec include north china,central china, east china, south china, southwest and other19provinces that have amore prosperous economy. With China’s entering into WTO, state-owned enterprises,foreign-funded enterprises and private enterprises swarmed to the market ofrefined oil, which increased the competition of the market. To expand market share,both of CNPC and Sinopec had entered the other one’s main markets. Even CNPChad gradually entered Huzhou in May,2000, which was the core market of Sinopec, itstill had a little market share. With the constantly increasing of Huzhou economy, theconsumption of refined oil will also increase. So the primary task that CNPC need toresearch is how to catch the chance to increase market share of CNPC in Huzhou.At first, the paper described the basic concept of both refined oil market andrefined oil business and describes the relevant basic theory at home and abroad. Andthen it analyzed such outer environment as politics, economics, society and techniqueand so on in Huzhou. It also analyzed such industry environment as the developingsituation of refined oil market, its strategic group etc. in Huzhou by applying MichaelPotter’s value chain and Five Competitiveness model. It analyzed Huzhou company’sadvantages and disadvantages by applying SWOT model. On the basis of the aboveanalysis, the paper found out opportunities and threats that Huzhou company wasconfronted with, and decided to adopt the competitive strategy of centralizeddifferentiation. And what is more, it put the strategy into effect by strengtheningresources integration, enhancing brand management, reinforcing enterprise cultureconstruction, intensifying development and maintaining of the customers and safetymanagement.On the basis of analysis of a large number of detailed data and Huzhoucompany’s concrete conditions, the paper carried out the detailed and practical studyon Huzhou market competition strategy of CNPC. It provides an important referencefor such aspects as out-of-town Market development of CNPC, market-shareincreasing, improvement of profitability and so on. Due to my limited knowledge, thestudy on refined oil market in Huzhou is not deep enough. and there are someshortcomings of research depth and research scope and still some one-sidedness in the program about the competitive strategy of centralized differentiation. In the future, Iwill continue to enhance the ability to analyze problems and solve it.