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The Research Of Prevention For Power Supply Company Marketing Risks

Posted on:2015-01-03Degree:MasterType:Thesis
Country:ChinaCandidate:T T PanFull Text:PDF
GTID:2269330422471170Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Power industry as an important industry more and more attention of relevantstate departments to strengthen the standardized management of the electric powerindustry in China’s economic development has an important role in promoting. Tofully implement the national grid company ’s decision-making on securityarrangements,refined sound marketing safety risk prevention measures,a study in thisarticle. This article is divided into the following chapters: Chapter I: Introduction.Abrief overview of the background and significance of the related research at homeand abroad were reviewed,summarized and summarizes some of the problems thatexist in the current study, the last of research ideas and innovation of this paper givesa brief description. Chapter2: theory of power supply enterprise marketing riskassessment. Through access to relevant literature,some of the concepts and theoriesused in this study were elaborated. Chapter Three: Identify and evaluate the safety ofpower supply enterprise marketing risk. Chapter4: Security of supply enterprisemarketing strategy risks a universal description of the application. Chapter Five: ACase Study of the status of Shanxi Electric Power Company of Shanxi Electric PowerCompany and future market and presents a comprehensive analysis of Shanxi ElectricPower Company marketing safety risk control management system constructionapproach. Chapter VI: The full text of the summaries of the content and outcome ofthe full text.In this paper,the power company marketing the security risks faced by theidentification and evaluation of comprehensive scientific analysis,innovative way tobuild a system of risk control management system,to provide risk prevention,responseand scientific management system,the real power marketing safety thecontrolled,controllability,in control, to ensure that the job specification powerCompany,orderly operation,provide effective reference for the power companymarketing safety risk management,has great practical value and practicalsignificance.
Keywords/Search Tags:Power supply companies, risk prevention, marketing risks
PDF Full Text Request
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