Research On The Business Model Of Haier Company Base On E-eommerce Environment

With the steady improvement of the rapid development of Chinese economyand the Internet, e-commerce in China has entered a stage of rapid development,the network shopping market has attracted more and more attention. The face ofincreasingly fierce competitive environment, the traditional enterprise how to usee-commerce in this platform to realize the innovation of enterprise management,change the business model，enhance the strength of enterprises, has become anurgent problem to solve. Taking Haier as the research object, conducts the researchin view of the electronic commerce business model design，understand the Haierfrom manufacturing to service transformation of ideas and running track.Firstly, Analysis of the necessity and the significance in the Internet erabackground Haier electronic commerce development, and in the domestic andforeign relevant theory research, introduces the related theory of e-commerce andbusiness model，laying a theoretical foundation for this. Secondly，this paperintroduces the creation of Haier Group Electronic Commerce and the developmentin recent years, and analyzes the present situation of Haier Group ElectronicCommerce layout, respectively from the two aspects of Haier main B2C platformand logistics service providers are briefly described，and the Haier currently havethe opportunity and advantage were summarized using the SWOT analysis method,also discusses existing in the electronic commerce the weaknesses and threats of.Then，the business model canvas form，from the four aspects of the value proposition, the customer, infrastructure and financial viability of9buildingblocks of Haier business model for detailed analysis, find out the enterpriseelectronic commerce development of breakthrough. Finally, according to the newbusiness model of Haier and develop the corresponding development strategies,and proposes the key factors of strategic objectives and the implementation of thedevelopment of the electronic commerce Haier. This paper studies the Haierinnovative business model，will make the electronic commerce Haier the remaininvincible in the fierce market competition, and competition in the competitiveadvantage can not be copied and beyond.