The Research On The Operation Of The Haier Electronic-commerce

Basing on the current fast-developing electronic commerce, this article do a research on the elctrocniccommerce of Haier corporation. the theoretical value of this article is to contibute a new example to the international model of the fast-developing electronic commerce. and the practical value is to offer a reference to domestic operation of the elctrocnic-commerce.This article makes an exposition of the model of eletronic-commerce in the begining and analysis the neccesity and the urgency of the elctrocnic-commerce,then define the value of research.Make an introduction the elctrocnic-commerce of the Haier corporation from the begining of the Haier electronic-commerce to explaine the evolution of the Haier electronic-commerce.Thirdly this article make a deep research on the philosophy,strategy,technology and the channels of the Haier electronic-commerce,Finally make a proposition of the inspiration and the countermesures. for the operation of the domestic electronic-commerce basing on the experience and situation of the Haier electronic-commerce.