The Core Competitiveness And Improve Strategy Of Xiamen Tungsten Company

Since August2011, the global financial capital market turmoil, some institutionsshowed more pessimistic expectations for the future. World economic recession alsohas many aspects of influence to our country economy, among them, exportscontinue to reduce, lead to enterprise product backlog, management difficulties,profit space is greatly compressed; Especially the private enterprises large number offailures or stop.... These failures or production enterprises, there are have alreadyhave sizable enterprises, investigate its main reason is because these companies don’thave and competitors compete with core competitiveness, lost the importantguarantee, how can companies through economic development in the winter?In the fourth quarter of2012tungsten, molybdenum and other metal dropped tolows, hovering at a low level continuously, rare earth price is low for a long time.And tungsten products on the one hand, due to Japan, Europe and the United Statesand domestic output of hard alloy deep-processing products dropped substantially,APT sharply reduced demand, on the other hand the domestic tungsten smeltingcapacity, make APT imbalance between supply and demand, the situation ofoversupply in the short term is difficult to change. To the development of worldeconomy and domestic economy, the biggest problem is to increase domesticconsumption. Some foreign cemented carbide manufacturing enterprises to China’seconomic development trend, and layout in China. So, in China, tungsten industrycompetition is gradually transition to the whole industry chain, contest of strength,competition will be more and more fierce. Xiamen tungsten as tungsten industryleading enterprises, also face the problem. To sustainable development, we need toconstantly technology innovation, and constantly promote own brand competitiveadvantage, and constantly enhance their core competitiveness, to win marketcompetition.This paper will combine the scholar Mr Prahalad (C.K.P rahalad) and Britishscholar hamer (Gary Hamel) about the core competitiveness of the enterprisestrategy theory, to xiamen tungsten company main-tungsten industry as the key object of study, through the development of xiamen tungsten co environment, therisks faced by firms as well as the company’s competitive ability analysis, theexisting building and promote the competitiveness of the company’s core strategy isput forward: firstly, definite mansion tungsten company’s strategic positioning andplanning; Second, continue to promote technology innovation; Three, and constantlyimprove the self ability of raw material; Four, actively build the strategic allianceand cooperative competition system; Fifth, actively adjust and optimize theindustrial organization and promote industrial transfer; Six, establish a good modernoperational mechanism and developing excellent corporate culture, thus achieve thepurpose of further mansion tungsten company’s core competitiveness, also only inthis way, xiamen tungsten company can in today’s rapidly changing marketenvironment sustainable development.