A Comprehensive Research On The Market Potential Of Fruit Industry In Kashkar

The fruit industry is one of the four pillar industries in promoting the economicdevelopment of respective regions in Xinjiang, it is a combination of the leadingtechnology-intensive and labor-intensive industries, as with the proper adjustment ofcountry’s macroeconomic structure and agricultural sector, the fruit industry with itsrelatively large economic and ecological benefits, coupled with the number ofemployees that it employed and the great prospects in terms of potential industrydevelopment, and with its immeasurable contribution in promoting agricultural,economic, and regional growth, the fruit industry became an irreplaceable sectorwith regard to making the farmers rich and improving the people’s living standards.Since The central government’s meeting on the improvement of economic and socialdevelopment of Xinjiang, Xinjiang Uyghur Autonomous Region’s party committee,the local government implemented the concept of scientific development,technological innovation and institutional innovation policy as a driving force ofincreasing the farmers’ income, and made efforts to transform the economic regionalgrowth mode, determined to vigorously develop horticulture industry.Xinjiang fruit industry has experienced a rapid development, specially thefruit industry of kashkar exhibited a huge market potential. In the process ofpromoting the agricultural development of kashkar, fruit industry is considered to beone of the most promising sector that possesses market potential, so to speak, fruitindustry has already became the highly efficient industry in improving farmersincome, and it is one of the most effective means that enriches farmers and bywhich rural poverty in kashkar is to be shaken off. In this paper, by means ofanalyzing the market potential of fruit industry of kashkar, the future developmenttrends of fruit industry in hashkar will be researched. The paper combines the theoryand methods of economics and market research tools, and by describing thepotential demand and supply capacity of the fruit industry, the market potential offruit industry of Kashkar, selection methods of Xinjiang Kashkar specialty fruitproducts and specific index systems will also be researched; this paper alsoconstructs a research framework by using the certainty factor analysis method andby comparing the market potential of fruit products of11counties in kashkar.Studies have shown that Kashkar fruit industry displays an uncertainty in terms ofmarket potential in the short term, but with the continuous development of Kashkar,Kashkar fruit industry has a huge market potential for the future. In accordance withthe changes in market demand and with the concept of industrialization plan for thefruit industry, building a comprehensive development system of the fruit industry is conducive to structural adjustment of agriculture and optimization of economy inKashkar, and also conducive to the improvement of rural incomes channels, and thesmooth progress of the new rural construction.Xinjiang is known around the country as a region that produces fruits, thus thename “home to fruits”.since the planting and cultivation of fruit industry in xinjiancan be dated back to early times, xinjiang boasts of being able to produce andprovide a wide variety of fruits with its high quality.Kashkar is a region where basically ethnic minorities living together around thepoor frontier areas. in recent years, as with the structural adjustment of agriculturaland fruit industry, fruit industry turned into a pillar industries in that region. Kashkarfruit industry has been developing rapidly and achieved great results, but there arealso some problems. Thus, By taking effective measures, and implementing therelevant policies, promoting the fruit industry and sustaining a healthy andsustainable development in kashkar is highly desirable.This thesis is based on the application of the Harris market potential model,combined with the actual situation of the empirical model of kashkar. by using thetotal area of the15kinds of fruit products in kashkar in2010, total output, and totaloutput value of data, fixed effects model is to be established, and the Harris marketpotential model is applied in this paper on the basis of previous studies in Kashkarregion, besides, regional comparison of Kashkar’s11counties will also be shown,and based on the results of the regional growth factors in Kashkar, developmentalpolicies of fruit products with optimal value will be proposed. Empirical analysison the actual situation of the Kashkar per capita income of the fruit industry andinterpretation of the results, strategies and relevant policy adaptations of promotingKashkar rural economic growth, increasing farmers’ income are also provided.Finally, based on the problems that have been discovered in this paper, analysis onthe effective and appropriate countermeasures will be conducted. In this paper, onthe basis of relevant theory and basic concepts that have been dealt with, marketpotential of the fruit industry at home and abroad and its status quo is going to beresearched, and then a wide range of areas like advantages, the status quo,characteristics of Xinjiang fruit industry, status quo, development trends, marketpotential of kashkar fruit industry, challenges that this industry face, developmenttrends of Kashkar fruit industry will be covered.