Research On Rural Tourism Marketing Strategy Of Tianjin Jixian

China has vast rural areas with a big population (accounting for nearly60%of nationalpopulation), with the economic development and social progress, the rural tourists has reached300million per annual, the tourism revenue is over40billion Chinese Yuan annually, accountingfor nearly one-third of the whole tourism market. During the three golden holiday weeks, ruraltourism is the choice for over70%of the national urban residents, which covers60millionpeople for each week. The rural tourism has become a new growth point for the tourism industry.China’s rural tourism began later than other countries’ and on its Primary state. And ourmarketing of it is also on the exploring state facing many marketing problems. So, as regard toour recent market situation, it’s theoretically and practically vital to explore a marketing roadsuitable for its development in order to guide our country’s rural tourism into a harmonious andscientific and ecological way of development, improve the competition of rural tourism andrealize the sustain able development to tourism.The background of the thesis is the author’s hometown, Jixian, Tianjin. Application ofmarketing theory, Combined with the actual situation of the development of Jixian County ruraltourism market analysis. From the domestic and foreign research present situation and thedevelopment of rural tourism as a starting point, the use of SWOT marketing management theoryanalysis tool, advantages, disadvantages, opportunities and challenges to the development ofrural tourism in Jixian County are analyzed, The direction and goal of understanding of ruraltourism development of Jixian County, the potential advantages of the tourism market in theregion to the maximum efficiency for mining. Then on the STP analysis of Jixian County ruraltourism, namely, market segmentation, target market and market positioning, a clear direction ofdevelopment of Jixian County rural tourism market. On this basis, the Jixian County ruraltourism marketing strategy from the four aspects of product strategy, brand strategy, pricingstrategy and promotional strategy. Finally, the Jixian County rural tourism service system for theoverall planning, the safeguard of the rural tourism marketing measures to ensure smoothimplementation of construction, to the market marketing strategy. Thus explore suitablemarketing strategies for sustainable rural tourism development.