Research On Apple’s Network Marketing Model In Jixian County,Shanxi Province

Apple is the geographical indication of agricultural products and agricultural products in Jixian County,Shanxi Province.Nowadays,the rapid development of Internet technology has provided Jixian County apple with a variety of network marketing models.The development of agricultural products network marketing to optimize and upgrade the traditional marketing model,but also for Jixian apple circulation sales and expand more advanced network marketing model to provide technical support.The combination of virtual and real economy of e-commerce of agricultural products is promoted by the rapid development of e-commerce and information network,fast and efficient logistics technology and more convenient consumption mode after reform.Actively develop the regional characteristic advantage agricultural industry,and use the network to develop the characteristic agricultural products marketing model may become a new way to improve the Jixian Apple network marketing model.Through the research perspective of online marketing of agricultural products under the Internet environment,this paper discusses and explores the online marketing model of apple in Jixian County.First of all,this article collects a large number of relevant domestic and foreign literature on agricultural products online marketing and agricultural products marketing model as the theoretical basis for in-depth research.Then the article analyzes the industrial development status of Jixian Apple,introduces the development of Jixian Apple’s main network marketing model,Jixian Apple’s network marketing advantages and problems analysis.In addition,by means of AHP analytic hierarchy process,the author compares and calculates and sorts the current various online marketing modes of Apple in Jixian County.The empirical results show that the we-media online marketing mode is the optimal marketing mode of Apple in Jixian County.Finally,according to the development of Jixian Apple’s network marketing mode,the thesis puts forward the existing four aspects that need to be optimized,namely,technological innovation,content and form,product and service,and network brand publicity.On this basis,some constructive suggestions are put forward to improve the network marketing mode of Apple in Jixian County: accelerate the promotion and application of the network marketing mode of we media,strengthen the supervision and upgrade of Apple quality,promote the cooperation between Apple e-commerce and farmers,expand the target consumer groups of Apple,strengthen the construction of Apple logistics distribution system,and introduce professional network marketing talents.