A Study On Foods&Beverages Franchising Opportunities In Laos

Generally, franchising has become an accepted strategy for business growth,job creation and economic development. Especially, Food and Beverages Franchisingis one of the most popular and successful strategies for business to enter new marketand expend operations. Since the existing F&B markets franchising business isbecoming more successful in Laos. However, F&B franchising business in Laosconsider as still in infancy stage because of it dependences on many factors such asthe economic, technology, demographic, location, the standardization of raw materials,purchasing power of consumers, and so on. Therefore, this thesis focuses on whetherthe local environment is the opportunities of doing F&B business franchise in Laos.In order to identify there are supportive of the future growth of businessfranchising, an interview will be adopting among owners, managers and employees ofexist franchisees that are already have in Laos. Moreover, questionnaire will conductto the local people asking about their preferences that have toward to F&B franchiseworld brands and make sure that there are real demands for the product. For theoutcome of the paper found the positive side for investors doing F&B businessfranchising in Laos.