The Tourism Performance Evaluation In Phoenix After The Transfer Of The Operation Right

Phoenix Scenic Area is no doubt right to the transfer of tourism development in China set off a big wave rendering, and even after many years became the focus of public tourism industry, with the voices in favor of and against. However, with the development, transfer of the right to operate the system of state-owned scenic arrangement is accepted by more and more people all over the country the right to operate the transfer case area more and more, the corresponding area of the transfer of management rights problems caused by more and more. Then, transfer the right to operate the scenic area development impact in the end be beneficial or harmful, or both do? For this problem, this study expected by the scenic city of Phoenix right to operate years after the transfer of tourism development performance evaluation to test the transfer of the right to operate the tourist attractions of the institutional arrangements are reasonable, and hope through the establishment of a scientific and reasonable evaluation system to analyze the ancient city of Phoenix ancient city of Phoenix after the transfer of the right to operate the tourism development area of performance, with a view to the ancient city of Phoenix in the study found that the transfer of the right to operate the strengths and weaknesses, and ultimately the spirit of its essence to its dregs the spirit of the ancient city of Phoenix to make useful for future development recommendations, and the right to operate the transfer area for other development to provide a reference. Research article reads as follows:1, an overview of the scenic city of Phoenix after the transfer of operation rights Tourism Performance evaluation of the basic theory. In this study area the right to operate the transfer theory and performance evaluation based on the theory, the right to operate through the scenic city of Phoenix after the transfer of tourism development goals, content, means of realization, in combination with performance theory of the right to operate a scenic tourist city of Phoenix after the transfer of the development of performance evaluation of the concept and content, and the right to operate through the area after the transfer of the ancient city of Phoenix analysis of tourism development, recognizing the right to operate a scenic tourist city of Phoenix after the transfer of the importance of the development of performance evaluation.2, build a scenic city of Phoenix after the transfer of operation rights Tourism Development Performance Evaluation System. The part of the core part of this study. Any of the evaluation studies are needed to establish a scientific evaluation system. Through discussion and analysis, establish the right to operate the scenic city of Phoenix after the transfer of tourism development of performance evaluation index system principles, the steps to establish a scientific system of indicators, and the right to operate under the scenic city of Phoenix after the transfer of the characteristics of tourism development, select the level of analysis method for the evaluation method was established based on AHP Phoenix area after the transfer of the right to operate the ancient city of tourism development performance evaluation model.3, after the transfer of management rights on the scenic city of Phoenix conducted a performance evaluation of tourism development of empirical research. Paper prepared questionnaire, selected government staff of Phoenix, Phoenix residents, tourists and the ancient city of Phoenix Phoenix tourism development professionals conducted a questionnaire survey to survey, by collecting data processing, and application-level analysis of the area after the transfer of management rights Phoenix city tourism development performance an empirical study.