Development Strategy Of Nanjing Farmhouse

Along with the social economy rapid sustainable development and people living standard rise increasingly, travel tourism, leisure and entertainment is an important part in daily life, tourism has become an important pillar industry. For a long time living in the city’s residents this huge group, reinforced concrete building, heavy work pressure and turbidity of the air to make them farm is full of illusion and hope. Therefore, in recent years, our country rural tourism fast development, it has become a tourism development and solve the three agricultural problems of the new luminescent spot. Research of farm tourism related problems can give farm operators and the local government to provide certain reference significance for future the farm tourism industry the development and expansion of the advice.This article mainly from the farm and the perspective of the concept of rural tourism, in the related fields on the basis of research, this paper put forward the research perspective. Through the exploration of farm in our country development present situation, the research status quo of economic development in nanjing and the basic situation of farm development, on the basis of farm from the Angle of supply and home-textile farm in nanjing development of research.The Nanjing154peasant music supply side and222farm Lok demand side research, Nongjiale tourism purposes, Nongjiale attraction at the type of peasant music like local whether to comply with Nongjiale resort marketing tools, farm music of operations plightother aspects of analysis the travel status quo of the farmhouse. Then from the farmhouse the supply side and the demand side of the point of view of the farmhouse basic services and farm tourism resources evaluation. The ratings of the of Nongjiale resources aspects is the supply side than the demand side. But the farmhouse supply Fang Duinong Kellogg resources satisfaction is higher than the demand side. Nongjiale should be further improved to meet the requirements of the demand side.On this basis, Nanjing farm Lok development of strategies:from the government’s point of view, it is necessary to increase support for efforts to provide network services for farm music supply side and the demand side, help Nongjiale supply side to build brands, improve the core of the farmhouse competitiveness. From the point of view of the supply side of the peasant music, we should strive to improve the management level, improve the hardware facilities, intensify environmental protection efforts, strengthen communication with consumers accurately grasp the mentality of the consumer, demand, and then realize farmhouse development and consumer demand consistent and achieve win-win.