Study On Development Of Giant Panda Ecotourism Resources In Yaan

Through investigations on the Yaan Giant Panda ecotourism resources, the status quo and existing problems of Yaan Giant Panda ecotourism development were analyzed. By consulting the literatures and asking tourism experts for advice, the evaluation index system of ecotourism resources of giant panda in Yaan was constructed. Then mathematical analysis methods were used to evaluate the ecotourism resources of giant pandas in Ya’an. The next step was to analyze the problems of the Yaan Giant Panda ecotourism and finally the countermeasures and suggestions for development of the Yaan Giant Panda ecotourism were put forward. The main research results are as follows:(1) Yaan Giant panda ecotourism resources are classified into three main types, that is the World Natural heritage-Sichuan Giant Panda Habitat in Yaan, the China Giant Panda Conservation and Research Center and the Giant panda Cultural resources. And the evaluation index system of ecotourism resources of giant panda in Ya’an was constructed. This evaluation index system mainly consists of three index layers:the first layer is composed of the landscape resources, the tourism development conditions and the tourism market demand. The second index layer consists of eight factors such as resources quality and resources value and etc. while the third index layer consists of24factors such as the integrity of the landscape, the degree of rareness and specialty of the resources etc.(2) AHP and the fuzzy analysis methods were used to evaluate the Yaan Giant Panda ecotourism resources comprehensively. The results indicate that the ecotourism resources of World Natural heritage-Sichuan Giant Panda Habitat in Yaan scored76.6967, the China Giant Panda Conservation and Research Center scored71.8411and the Giant Panda Cultural resources scored63.1066. Finally, according to the Grade standard of Yaan main Giant Panda ecotourism resources, the World Natural Heritage-Sichuan Giant Panda Habitat in Yaan, the China Giant Panda Conservation and Research Center and the Giant Panda Cultural resources were evaluated as the first, second and third grade ecotourism resources respectively. (3) According to development principles of protection, highlighting the characteristics, community participation and the nature harmony, the development ideas and tourism market positioning of Yaan Giant Panda ecotourism were put forward. Then planned the five ecotourism products, that is venture to World Natural Heritage-Sichuan Giant Panda Habitat, the mystery tour to Fengtongzhai Panda home, cultural study tour to Dengchigou, the ecological cultural experience of Bifeng Gorge and leisure tour to the Baoxing Panda Ancient City. What’s more, the four major tourism marketing strategies were put forward.(4) Countermeasures and suggestions for development of the Yaan Giant Panda ecotourism were put forward. The countermeasures and suggestions are integration of Yaan Giant Panda ecotourism resources; highlighting the Giant Panda culture and creating the elite Giant Panda ecotourism destinations; promoting the tourism marketing to develop tourism market; combining the development and conservation of the Yaan Giant Panda ecotourism resources to realize the sustainable development; further cultivating the tourism talents to improve the service level and the quality of tourism participants; adhering to the community participation in the tourism development to improve the living standards of residents of the community.