The Inland Provinces (provincial) Party Newspaper Advertising Business Research In New Media Environment

In the late 1990s, Represented by the Internet and mobile phone in contemporary society raises a new wave of media, the rise of new media directly led to traditional media run off its audience and advertisers,the advertising revenue of Internet media is far more than traditional media. If traditional printing media not want to be eliminated by the market, it must change the spread form and management ideas by means of new media, expand communication space and advertising profit channel. The future of Journalism depends on understanding and applying of the new media technology in field of newspaper. Not only new mediums such as Internet, mobile telephone be important news announce intermediary, but also be advertisement information propagation implement. While it is dispeling tradition paper newspaper influence, tradition newspaper also spreads on a global scale, becomes tradition newspaper stretching. China inland provinces (provincial) party developed provinces of China's booming market support and the mature sum network facilities, the perfect communication technology basis, need under self's effort and national policy supporting, draw developed coastal regions of the successful operation experience including that the medium develops at home and abroad, integrates inland province characteristic advantages in natural resources, study the new media information dissemination characteristics and advertisers or audience transform demand psychology, formulate corresponding management strategy, the advertising business, price from the custom, sales promotion, etc, expanding advertisement profit channel.This topic research ideas and methods: the first part is to put inland province (provincial) party of advertising business being under in the macro economic, macroscopic politics, the area economy, regional culture, new media of regional promotion and use of the environment were analyzed, and it is the provincial party inland provinces of overall survival environment. Then the experience of the party of the four stages of advertising business status changes, carding and recognize the party of the development of advertising. The second part of inland province (provincial) party and the feasibility of the integration of new media, combining with the method of new media, the propagation characteristics of media platform, broaden the channels of information transmission, developing multivariant advertisement product, which is the best way to solve party newspaper advertisement manages. Part three is tentatively discussion inland province (provincial) party newspaper advertisement manages strategy, this is profitable advertising business of party, also be numerous industry experts and scholars from the topic discussed after.The aims of this paper is to spread through communication, the theory and the influence of the new media technology and inland province of provincial party overall survival environment, combined with the case study analysis of multimedia newspaper advertisements, business strategy and profit channel for tentative research. This research mainly adopts the research method is: literature reviewing and analyzing induction, comparative research.