After The Financial Crisis In The Context Of Sichuan SME Cultural Construction

Corporate culture is the "soft power" is the core competitiveness of enterprise development. History and practice has proved that the reason why the world’s top500enterprises beyond other enterprises, the fundamental reason for enterprises to establish a scientific and reasonable corporate culture, and earnestly implement. Corporate culture from the beginning of its birth by the concern and attention of the parties, the countries of the world to follow suit use of the corporate culture is also surging, China’s corporate culture of a late start, but the strong momentum of development, various types of enterprises are active construction funds for a unique corporate culture, in order to improve the company’s core competitive strength, SMEs are an important part of the economic development in China, occupies an important seats in the domestic and international markets with their own advantages. The international financial crisis in2008, the end of2009, European countries sovereign debt crisis, the spread of the global crisis had a serious impact on China’s economy, especially small and medium-sized enterprises. Sichuan as the Western Province, rich resources, resource-rich, labor-intensive, in this magical land, gave birth to a long history of civilization Bashu, multi-ethnic culture, the formation of multi-form commercial culture. The small Sichuan SME development, but also by the impact, how to turn adversity into opportunity, a lot of people to turn their attention to the construction of corporate culture.The article consists of three parts:The first part introduces the concept and definition of small and medium-sized enterprises and corporate culture, as well as foreign SME cultural construction and analysis of the new situation brought about by the financial crisis after the cultural construction of small and medium enterprises, the new features. The second part describes the current situation of the development of SMEs in Sichuan it exists, and detailed analysis of the use of the strengths, weaknesses, opportunities and threats of the SWOT analysis of Sichuan after the financial crisis in the context of the SME culture construction. The third part of the preceding factors, the the Sichuan the SME cultural construction strategy.The fourth part of the Case Study.