A Comparative Study Of Different Distribution Channels Of Agricultural Products Circulation Under Performance

Thirty years of reform and opening up, the development of agriculturalproduction technology make a spurt of progress. Notable is, the reform of agriculturalproduct circulation is not obtained the production field of the effectiveness of thereform in. With the development of people’s living standard continues to improve,people on the agricultural product consumer demand from the direction of how to payattention to quality, diversification of late, the nutrition original note weightdevelopment. This requires that agricultural products more rapid, efficient, quality,variety of circulation to a consumer market. This paper took a agricultural productsthe most common--rice as the research object, grain circulation channel productionresearch problems in South city. Selecting Chongqing city as the research object fromthe common rice, provide for oneself to based on the local to the nationaldevelopment strategy, distribution channels and mechanism of influence factors,evaluation of circulation channel performance, in order to find the existing problemsin the current distribution channels.The channel of rice circulation refers to the Chongqing ordinary rice productsfrom producers to consumers through the channel and the mechanism, selects themost common and closely related to people’s daily life varieties. First of all, thehistorical evolution of the rice circulation channels in China by using the time seriesdata were analyzed and summarized, from the historical process of rice circulationchannels of circulation channels. Sketch out a Chinese through nearly fifty years ofagricultural products circulation channel change of blueprint, explore the circulationmechanism from the historical trajectory. Secondly, according to the relations ofproduction and circulation, this paper first analyses the Chongqing rice production,clear to the Chongqing ordinary rice circulation for the necessity of the researchobject. By statistic data of local government and the actual survey data for qualitativeand quantitative analysis of Chongqing rice circulation channels. Through qualitativeresearch to draw Chongqing different circulation channels of each node of the graphanalysis of rice circulation channels, each link is calculated unit revenue channelscirculation channel of rice in the rice circulation and circulation channel of throughquantitative research, depict Chongqing city the rice circulation at present. Third, thispaper uses input-output method to evaluate the performance of distribution channels,distribution channels from the perspective of input-output state to achieve the optimal.In the local rice company, wholesale company, food stores and supermarkets, as the object to analyze performance of input and output of these middlemen. Finally, basedon the study of circulation channel mechanism and analysis of each circulationchannel performance assessment basis, in view of the existing rice circulation channelperformance problems, from the system, system construction and technical level ofChongqing rice based on local, opinions and suggestions to the present.