Research And Development Of Shouguang Agricultural Prpducts Circulation System Problems

With the rising economy, the scale of China’s agricultural trade has expanded each year,according to statistics, in2012China’s production is about1.6billion tons of agriculturalcommodities into the circulation of the total value of agricultural entities for2.24trillion yuan.However, due to agricultural information asymmetry, poor distribution channels, thecirculation of excessive product loss rate is too high, so that distribution costs increased,resulting in high prices of consumer terminals, and the other producers in particular,individual farmers and did not get from the high price of agricultural products in the interestsof, on the contrary, many times farmers obtained profits after removing production expensesdepleted, more and sometimes unmarketable agricultural products not shipped not sold,resulting in farmers suffered heavy losses.Currently Shouguang as the country’s major agricultural distribution center, the rapiddevelopment of agricultural markets, agricultural trade in2013amounted to more than100million kilograms, with sales of$10billion to20billion yuan, Shouguang Agriculturaldistribution channels mainly in the wholesale market based, both agricultural enterprisesorders cooperation, Farm, e-commerce variety of distribution channels, trading bothcash-based auction spot trading, futures, commodity spot trading transactions. Shouguangagricultural products circulation system development today has made great achievements, butalso faces many problems, such as marketing information butt poor, uneven quality standardsfor agricultural products, farm safety awareness is weak, the cost is much higher circulation,storage and transportation technology of low equipment behind, government of authorityunknown weak supervision and management conditions, are affecting the healthydevelopment of Shouguang agricultural products circulation system. From the big perspective,the problem faced by Shouguang circulation system is also the country where the majority ofagricultural products circulation problems if not addressed, will ultimately affect theconstruction of agricultural products circulation system and the socialist economy.In this paper, Shouguang agricultural products circulation system for the study, byexperts at home and abroad to learn the basic theory research and circulation system ofagricultural products, on the history and current development Shouguang circulation systemof agricultural products is analyzed and small see much circulation system of agricultural products circumstances to make a reference to reveal the status of our current circulation ofagricultural products, problems and affecting factors, the analysis necessary to improve thesystem of contradictions and problems must be solved, and finally put forward measures toimprove the circulation system of agricultural products: strengthen the government’s macroregulation, continue to promote industrial restructuring, deepen the reform of agriculturalprices, the balance of supply and demand, production and distribution of agriculturalorganizations to develop and improve agricultural logistics systems, innovative agriculturalproducts circulation of sale terminals, information technology and network technology as themain technical means to promote agricultural production, transportation supply and marketingsegment and a series of innovative changes, and ultimately achieve a healthy, efficient, safe,rapid development of China’s agricultural products circulation system.Construction of efficient and safe and smooth flow of modern agricultural system is tochange the current agricultural market sales to production difficulties, open conflict betweenagricultural output and demand the keys is to improve the efficiency of agricultural productscirculation, reduce distribution costs, ensure food safety of agricultural products, promoteagricultural markets foundation for the healthy development is to improve farmers’ income,reduce consumer spending, improve people’s living standards and promoting an importantdriving force of China’s economy healthy and stable development. Thus this study for theconstruction of the circulation system of agricultural products have a certain referencesignificance and value.