The Research On Marketing Strategy Of Livzon Pharmaceutical Group

With the rapid development of world economic integration and the implementation of the new government reform, Chinese medicine research and development, production, sales, consumer and so on all has had the archery target change. Bi pharmaceutical group co., LTD., as a large domestic famous pharmaceutical enterprise, its product "bi have le" after20years of market precipitation, have good market foundation. In order to improve "bi have le" brand influence and core competence, the article for the "bi have le" product marketing strategy proposed to improve the research, and strive to let the bi have joy in the changeable market tide of sustainable development and expansion.The comprehensive utilization of marketing management, strategic management, financial analysis management theory, the music of bi to internal and external marketing environment and the current marketing strategy to make a lot of qualitative and quantitative analysis basis, use the SWOT analysis method to determine the music shows facing the marketing environment, the existing:new product/new dosage form/secondary development applicable disease, such as expansion of a need to further improve the, promotion method is lack of effective way, a single product brand foundation elements is not perfect, the product is no single series of problems such as Then, the STP marketing strategy choice, determine the specific marketing goals, and use4p marketing theory, put forward the concrete improvement strategies, including: the existing a granule formulations based on bi increase to music capsule dosage form, bi to music tablet, the use of hunger and thirst price strategy and business from level1-2business-chain pharmacy or terminal a premium price maintenance agreement way, implement the national screening out six radiation ability of a large commercial distribution platform, make full use of the product in the advertisement, personnel, business promotion, public relations, etc form organic collocation and usage of strategy; Finally, this paper set up the market demand as the guidance of modern marketing concept, setting up reasonable marketing organization structure, establish a high efficient and practical marketing team, establish a perfect performance evaluation mechanism, build a new shows characteristics of enterprise culture, this article puts forward the specific security measures.Hope that through this study, for the pharmaceutical enterprises in market competition is of some reference value, industry competition in the tide of development progress.