Fast Fashion Clothing Brand Terminal Visual Merchandising Analysis And Research

In recent years, the phenomenon of "fast fashion" has been accepted and appreciated bymore and more people know, no matter from economic, social or consumption ideology, ithas been completely into our life. From the perspective of the social and economicbackground of the current global economic growth speed gradually slow, vw’s actualconsumption ability and the demand for fine fashion there is a gap of fast fashion clothingbrands has its price advantage, aimed at the mass consumer groups have enough market space,fast fashion clothing brands to form scale, enough to produce the concept of fast fashionclothing, thus promote the whole garment domain business model change.Foreign fast fashion clothing brand in the Chinese market at the speed of fastdevelopment, SPA marketing mode and the supply chain management is a lot of domesticgarment enterprises is want to learn standard. Its good terminal visual image, for consumers tocreate a strong visual feeling, sells the most directly caused by the desire to buy of the massconsumer groups, thus improve the overall brand value. So in terms of the visual image of theterminal, domestic brands should be how to learn its essence?First of all, this article revolves the fast fashion and an overview of the definition ofvisual marketing, followed by analysis of the formation of the fast fashion background andcharacteristics, through the case analysis of "fast fashion" brand at home and abroad, and thento terminal visual image elements, retail terminal environment, space planning and design,digital goods allocation planning components characteristics, this paper compares andanalyzes interpretation of fast fashion brand terminal visual marketing characteristics,demonstration fast fashion clothing brand terminal visual marketing to promote the overallimage of brand meaning and value. For local fast fashion clothing brand terminal visualmarketing, looking for valuable reference as a theoretical basis for brand development.Summary of domestic clothing brand brand terminal visual marketing problems: one is thepure imitation to ignore internal,2it is to display update slow, three display system is notperfect. And try to give the solution: one is to determine the clothing brand positioning; The change of the mass consumption psychology and demand;2it is goods project confirmation;Display architect designer and product design for good communication;3it is to the terminalstores display style to confirm; To build their own brand of personalized stores style; Fourwant space design and display of props to reasonable collocation, eventually passed on to theconsumer’s overall visual atmosphere; Five is to maintain the store image; According to theadjustment of sales in stores only from the source to solve the root of terminal visualmarketing.