Revealing The Effects Of Visual Merchandising Model On The Clothing Store Terminal Based On Lifestyle

As the growth of national income, Chinese clothing market is entering an new era of high-quality consumption. Clothing consumption is no long for the basic needs, will meets the high-level psychological needs like self-satisfied. The eager that clothing must reflect one’s socialposition and taset will become more and more urgent, especially after millions people jumpinginto middle class. And this is a excellent chance for those company which want to meet theirneeds. For now, the theory research of visual merchandising is unclear. And visualmerchandising often treated the same as store display during practicing. Most clothing companycan’t fully understand visual merchandising and make a long-term plan during the procedure ofmaking marketing strategy. This paper is under this background.At first, this paper did some research on visual merchandising, summary the defects in themerchandising of common clothing company. Then, aim at this defects, using the theory ofvisual merchandising, proposed an merchandising strategy based on life-style of consumers. Andexpound the strategy in detail. At last, in the practice and analysis of visual merchandising forIENIN. Through the research of target consumers, this paper summary the life-style element ofFrench romance, and used it in designing the terminal display and shop window. Hope this trainof thought, can be beneficial to the local clothing companies.