The Research Of The Trend Apparel Brand Store Terminal Base On Visual Merchandising

With the continuous development of the economy and culture, the continuousimprovement of people’s quality of life, the clothing brand building more and moreimportance in enterprises, more and more enterprises store terminal design, visualcommunication imposed Customers clothing brand, thus improve to attract customers’attention, the objective of expanding sales. But presumably well-known foreignbrands, domestic clothing brands generally ignored store visual merchandisingterminal, serious impact on the store sales. This article is based on this Background tothe trend of clothing brand specific object of study and realistic analysis of the visualimpact theory under the trend of clothing brand stores terminal, articles of the trendapparel brand connotation and characteristics set forth the basis of detailed analysis ofthe problems the trend apparel brand in the domestic aspects of visual merchandising,turn from the display angle, focus on a the terminal store display elements of visualexpression, combined with the theory of visual merchandising, brand fashions storesthe terminal display elements of visual expression, and the use of the case studymethod to verify the design of this paper, based on visual marketing trend apparelbrand store terminal design application questionnaire survey program in promote thecustomers into the store rate, establish the positive role of brand image and sales.Through this research, the trend for the domestic apparel brands recognize the lack ofvisual merchandising, and rational use of visual marketing theory to optimize storeterminal display, brand image and promote product sales play a reference and thereference value.