A Study On The Investigation And Exploitation Of The Resource In The Tea Cultural Eco-tourism Area Of JingShan

Tourism is the representation trade of the tertiary industry.With the improvement of human quality and Social Civilization, the Consciousness of tourism becomes more and more popular,its concent also has enriched as the The Changes of Epoch.Tourism develops more contemporary.Up to now, Ecological is the new realm of the pursuit to touring enjoyment.Jingshan is a graceful mountain,which located in the west of YuHang region.It has a long history .Its superior climate condition and sunshine condition gestate the high-quality tea.It was planted from the Tang Dynasty, when the Master FaQing builded the Temple JingShan.Thence,tea plays an improtant role in the local production construction , ordinary life and cultural deposit. However ,By the investigation on the tourist market ,we can find that the superficiality on tea culture resources mining is the most important reason to the problem of JingShan tourism. Based on these historical background,this paper studies on the classification,evaluation and explpition of the tea cultural ecotourism resources, combining with the special tea cultural backgrand of JingShan."The classification,evaluation and explpition of the tourism resources"(GB/T18972-2003)is the most authoritative standard in touriam classifition.This study establishes a classification system of tea cultural ecotourism resource.The system consists of 3 classes: natural landscape resources, humanistic landscape resources,ecological environment resources,10 subclass and 26 items. Analysis on the investigation results and the monitoring data,this study evaluates the development potential of JingShan's tea cultural ecotourism resources from 3 aspects: landscape resources quality,non-biological environmental quality and the utilization conditions of tourism exploitation.Above on , JingShan is rich in tea cultural ecotourism resources.For the sake of improving JingShan's tourism, this study proposes several tentative suggestion ,combined with the problems which is found in the investigation of tourist market.