Marketing Strategy Research For E7Online Website

We are in the background of internet-economical situation, marketing strategies playthe decisive role for the website success. Since some websites are lacks of analyzing theirown marketing environment instead of copying others marketing strategies directly. Itresults that the copy’s marketing mix cannot be combined with website’s physical truth, themarketing methods are not adapted to own company, the implementation of marketing withblindness and spent huge money but it wound not arrive our expectation. How to makewebsite use adaptable marketing strategies and bring benefits are the very urgent problemand need to be solved for enterprise at present.E7online website supplies many service for enterprises in scientific instrumentsindustry. In the past few years, there have not clear direction of marketing strategies in thewebsite. It makes website’s marketing spread, influence power of brand and profits modelweakness.In the article we use STP theory and marketing mix theory to analyzing the marketingenvironment of e7online, explain it is very important for the website to need the marketingstrategies, research the scientific instruments industry and provide precondition for theindustry information website’s marketing successfully. We analysis suitable marketingspread and best strategies mix, plan the marketing programs and expectation for thewebsite marketing application. We are looking forward to solve some problems, such as toincrease the number of website members, expand the brand awareness, promote the targetclient service capability and increase the totally revenue of website lastly.Generally, in this article, through research we find that a company’s marketingstrategies is related to its inside and outside environment. In the same industry, theirmarketing strategies provide some reference significance to same kind of website. Throughthe STP marketing strategy theory to the guidance of the overall strategy of the enterprises,according to the change of environment to adjust enterprise’s marketing strategy andimprove the corresponding management system, make the enterprise in market competitionin a dominant position.