Research On Clothing Product Development Mode Under The Network Environment

The21st century is the era of network, the Internet is changing the way we live and work,and at the same time it brings new opportunities and challenges to all walks of life. With thedevelopment of network technology and the improvement of living standards, consumersincreasingly demand for personalized clothing products, clothing production showed thetendency of many varieties, small batch, short cycle and high quality, traditional productdevelopment mode can not adapt to the rapid changes in market demand. Rapid popularizationand application of the Internet, greatly shortens the processing time, provides the possibility ofestablishing rapid response mechanism to adapt to the fast-changing market. For the enterprise,the business model and clothing products consumption patterns change, development of clothingproducts will also gradually adjust to realize the network, form a new clothing productdevelopment mode.This article conducts research on product development personnel of clothing enterprises bythe combined method of interview and questionnaire survey, and analyzes the clothing productdevelopment process under the network environment, introduces five stages: the marketpositioning, product planning scheme, fashion design development, evaluation and ordering,manufacturing and marketing, then analyzes Internet’s influence on clothing productdevelopment. The article constructs parallel development pattern which makes consumers as thecenter, and the results is compared with the traditional mode of serial clothing development.Paper based on the online booking and online customization mode, puts forward the futureclothing product development new trend. Finally the paper puts forward the countermeasures forthe product development of clothing enterprises based on network environment.