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Da Vendor Early Intervention Study On The Clothing Brand New Product Development Process And Its Impact

Posted on:2009-09-05Degree:MasterType:Thesis
Country:ChinaCandidate:S T WangFull Text:PDF
GTID:2199360272459478Subject:Business Administration
Abstract/Summary:PDF Full Text Request
DA vendor is the abbreviation of design-assist vendor. DA vendor works together with own branded Garments Company to supply new products to customer, by early involvement in new garments development process.To own branded garments company, the competition is about the new products and services by supplying news garments to customers. With the development of technical and consumer needs, the life cycle of garments becomes shorter. What's more, the pressures come to own branded garments company closer, which is lower costing, better quality, shorter delivery and faster fashion trend. Considering double win, own branded garment company works with DA vendor early in development process. The advantages of DA vendor early involvement are shortening the time of whole development process; decreasing the cost; quality improvement and higher customer satisfactory.This article started from the development process of new garments. Then the author studied each part of the process before getting the conclusion. The best time for DA vendor early involvement in new products process is conception stage. Based on that, the author researched the advantages and disadvantages of early involvement of new garments development process. The advantages are shortening the time of whole development process, decreasing the cost of development, improvement of quality and higher customer satisfactory. The disadvantages are market risk, relationship risk, information and technical risk. Following up, the author analyses the basic vendor information, core ability information, and skill of product development, connection of product development and compatible of garments development. Based on these five factors, the author set up the evaluation system for DA vendor in selection. Then, the author explains each factor in the system and how to standardize them. At the last, deeply analyzes into X company, the author helps us to better understand the theory as above mentioned.
Keywords/Search Tags:DA vendor, New garment development, Selection and evaluation
PDF Full Text Request
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