Research On Transformation Programme Of C Bank Private Bank

In recent years, with the rapid development of economy of China, the rapidgrowth of wealth management market of China, in order to meet customers’ growingdemand changes, private banking business of China has entered a rapid developmentperiod, the Banks have set up a private bank conduits, take market share. C banksince its private banking operations in2008, successively set up more than300private Banks, from the beginning of pure management institutions to participate inbusiness management institutions, to transition to a pure business institutions, hasexperienced continuous try and change. Currently, the private banking business withlow risk, high income, is recognized as the new profit growth point, is also theChinese commercial bank restructuring and development of the important points.Therefore, clarifying the concept of business development of private banking, tostandardize the service system of private banking as soon as possible, promote privatebanking franchise transformation is the business itself, the need to develop, also is animportant direction of Bank adjustment of business structure and income structure.At present, C bank private bank is committed to provide a full range of servicesto private banking clients personal, family and enterprise, but due to increasedcustomer demand, market competition, many of the problems encountered, such asthe realization of function is limited, the product and the service system is not perfect,service ability is insufficient, the service flow and the imperfect system, these restrictthe development of private bank. This paper starts from the problem, through thecollection of internal information integration and studying literature, interviews andtelephone survey of C bank private bank, gather experience and insights into the front-line staff, combined with the practical experience of its work, study thetransformation scheme. Causes of scheme from several angles of macro environment,competitive environment and the SWOT method in-depth analysis of C bank privatebank restricting the development problems, and propose the corresponding solutions,Including the transformation goal, content, implementation steps and thetransformation of the transformation transformation implementation of safeguardmeasures. Among them, the transformation include: improving the private bankingfranchise product and channel services, establishment of different integrated solutionsfor product service system, promote private banking franchise customer service levels,establish scientific and business process management mechanism based on. Includingthe transformation measures: establishing private banking risk prevention and controlsystem, establish objectively reflect the operating results of the performancemeasurement rules and financial resource allocation mechanism, vigorously promoteC bank private bank brand influence, customers realize the share of resources andinformation, develop private banking franchise integrated management of humanresources, establish relevant policies private banking franchise and dot smoothcooperation, strengthen quality resources, strengthen the system of the priority to thesupply of IT and data support.In this article, through these policies and measures to solve the current privatebanking monopolies caused by various reasons of the main problems of poormanagement ability, points out the future development direction for private Banksspecialize in institutions, namely the transformation to become focused on serviceprivate banking clients fully functional, open integrated management platform andindependent operators.