Construction Bank Of Jilin Province Subbranch Private Banking Research On The Development Strategy Of Business

Early in the16th century, there have been a number of Geneva Private Bankers,they specialize in providing the European nobles privacy strong financial planningservices. Such private banking and financial services model has gone through severalhundred years of history, and gradually developed into a worldwide high net worthcustomers with products and services important way. In the global financial crisis of2007, the private banking features and advantages were outstanding, made a lot ofcapitalists to avoid the risk,reducing the financial crisis and catastrophic losses. Sincethen, various financial institutions all over the world are carrying out a privatebanking private banking allows a certain degree of attention and development.With the sustained economic growth and accelerated process of social wealth inChina, the private banking that the West’s historic Construction Banking graduallyentered the Chinese mainland. On the one hand, the domestic Construction Banksdon’t have enough practical experience, and on the other hand the demand of marketis huge. Private banking development has become a major issue in the financial sector.Construction Bank has carried out private banking business from2008, and has someadvantages in the network resources, customer resources service network, making aplace in the private banking sector. But faced with many domestic and foreignfinancial institutions in competition, there are still some disadvantages in thedevelopment of the private banking business. For example, the lack of diversity ofproduct, the lack of high-level private banking personnel, the management system isimperfect, international network mode has not yet formed, lack of inadequateinvestment management capabilities.In the historical context of China’s rapid economic development, the privatebanking has huge market demand, and the research for private banking also has far-reaching significance. This paper deeply analyses private bank of ConstructionBank in Jilin Province, the advantages and disadvantages of the development status ofproposed future development strategy for private banking. At the same time, weshould learn from the experience of the other banks. On the basis, we raised the futuredevelopment of the private banking business targeting of Jilin Branch of ChinaConstruction Bank, human resource allocation strategy, the core capacity-buildingstrategy and brand management strategy. The first chapter is the introduction part,introduces the research background, significance of the topic and the researchmethodology and framework. The second chapter mainly analyses the developmentof domestic and international private banking experience and situation. The thirdchapter describes the development and problems of private bank of C Jilin Branchbank. The fourth chapter is to study the business development strategy ofConstruction Bank in Jilin Province, through policy research to identify the directionof development for Jilin Branch of China Construction Bank.We put forward our own views about Jilin Branch of China Construction privatebank business development issues. And these ideas are of great significance on the Cprivate bank business development to a certain extent.