Design And Implementation Of Yingkou Unicom Group CRM System

Since1987, China Telecom has started to offer mobile phone business so far, mobilecommunication users in China has more than the United States ranked as the first in theworld. In the market and technology drive, China Mobile Communication from the initialvoice communication services, comprehensive fast towards the information. The vastmajority of China Mobile, China Unicom and China Telecom mobile communicationsmarket share of possession, but accompanied by diversification, internationalization oftelecommunication services, will be competition to break the monopoly, telecom operatorscompete for market share, user group customer market gradually becomes a new focus ofcompetition. The development of group customers and maintain for communicationenterprises, is related to the sustainable development and enhance the competition ability ofthe important factors. To pay attention to and grasp the customers business contacts andcommunication, so that customers enjoy the company services the business needs to becomprehensive to meet. In this paper to solve the management problems between enterpriseand group customer relationship.Between the Yingkou Unicom Company and group customer relationship managementproblem is the main research direction, some questions to find out the reality faced by theenterprises, the crux of the problem gives corresponding solutions, and the futuredevelopment are personal views.This paper has four innovations, the first CRM system design to abandon the old system;the second system to maintain the automatic alerts to customers; third with support functionsmore powerful; fourth to promote the reform of management system, improve the innovationand competition.