Research On The Current Situation And Strategy Of Yingkou Unicom

Enterprise strategy is to guide and determine an important factor in global business development,is the enterprise in market competition The core work of survive and development.In recent years,the telecom industry development speed gradually slow,has industry development To the late mature stage.Based on the change of internal and external environment,China unicom,put forward strategic transformation goal,yingkou unicom branch has certain representativeness.Therefore,study of yingkou unicom branch core competitiveness and strategic positioning,seeking transformation countermeasure.In the "triple play" and under the background of all business,in order to advance the strategic transformation of China unicom company in the implementation of the company at the provincial level and network level,can provide certain reference value.This article applies the relevant theories of enterprise development strategy and analysis tools,through the whole business transformation of the global and domestic telecommunications field,product and technology development and related optical renovation project in-depth understanding and analysis of market competition,and so on and so forth.According to the research on the strategy and development of the domestic telecommunications industry,the strategic planning of Yingkou Unicom Company in the new economic situation and the change of the social environment are analyzed,the Yingkou Uni Com company operation planning smoothly,and effectively strengthen the effectiveness of the project.This paper is divided into six chapters: the first chapter is introduction,mainly introduces the thesis research background,methods and significance.The first Chapter two expounds the theoretical basis of research on strategic development,mainly introduces the strategy management theory and SWOT analysis method includes: analysis of advantages;Analysis of disadvantage;Opportunity and threat analysis.The third chapter of yingkou unicom company strategy development situation and existing problems of analysis.The fourth chapter mainly discusses the yingkou unicom company internal and external environment analysis,including: macro environment analysis;Analysis of industry structure;Analysis of the consumer;Mobile competitor analysis;Analysis of network resources;Operational capability analysis;Marketing and service ability and the management mechanism analysis.The fifth chapter based on the company's overall development strategy,from the business strategy,financial investment strategy,enterprise culture construction and social responsibility,human resource strategy to carry out in this paper.The sixth chapter for the paper recommendations and conclusion.