E-commerce Platform Optional Research For A Online Tore

With the development of network technology and economic globalizatione-commerce achieves vigorous progress. With the increasing website, different typewebsites also are appearing and increasing. Because of the e-commerce enormousopportunities and its unique advantages, attracts a number of net citizens to set up ashop on line, accordingly with the increasing of e-commerce platform, net citizenscan choose more e-commerce platform types and scopes. Now how to choose ane-commerce platform to set up a shop online is an important topic. In order to do aresearch for the choice of e-commerce platform A online store is selected to be aresearch topic in the text. Through the research for choosing an e-commerce platformof A online store, can help the entrepreneurs when they choosing a platform.From the systematic and global point of view, the text will adopt a way ofcombining theory and empirical research to do a research on choosing an e-commerceplatform. First the text introduces the researching background and researchsignificance and proposes researching method and content; then through the analysisfor entrepreneurial situation and entrepreneurial questions create the pattern ofchoosing an e-commerce platform of A online store. At last, through thecomprehensive assessment method and establish evaluation index system create apattern of choosing an e-commerce platform. A online store will go on primaryselection according to platform’s product attribute and its own actual demand, so as toget rid of the platform which cannot meet the condition, then get the conclusion byadopting SWOT analysis method; then according to the rules of influencing how tochoose an e-commerce platform, influencing factors and findings which can get tenimportant evaluation index for further election, so as to get rid of the platform whichcannot meet the conditions again. At last through election, two O2O patterne-commerce platforms-HZS1.com and tochgo.com are chosen by A online store asalternative platforms. Website evaluation index system can be divided into threelevels, first level is the overall level of e-commerce website, it is an overall evaluation for e-commerce website after the weighting the website construction and websiteapplications. The second level is to dive two first-grade indexes into four subsystemsof corn factor which include website function evaluation index, content evaluationindex, operation state evaluation and website quality evaluation. The third level is togo on further decompose on the four second-grade index and compose ten third-gradeindexes that are platform features, number of features, security technology,operability, visit rate, information update rates, e-commerce trading rate, credit rating,enhancing function for customers’ satisfaction and enhancing function for enterprisesthrough building the evaluation pattern by applying above indexes, HZA1.com ischosen as the most suitable e-commerce platform for A online store. The third-partye-commerce platform based on the evaluation index system e-commerce platformchoosing pattern can service for provider so that they can well recognize theadvantages and disadvantages on their own platforms and make correct plans; MostSME could assess the overall strength of e-commerce platform by applying choosingpattern and choose a platform which is good for business development.The text is trying to do a research on index system and choosing pattern so as to builda series plans which is a scientific, effective and suitable pattern for third-partye-commerce platform, and help the platform operators to improve competitivenessand help the SMEs to choose suitable platform.