Font Size: a A A

Multi-project Management Optimal Research For New Product Development Of K Home Appliance Company

Posted on:2014-06-26Degree:MasterType:Thesis
Country:ChinaCandidate:J P ZhouFull Text:PDF
GTID:2269330425465776Subject:Business administration
Abstract/Summary:PDF Full Text Request
Today’s society, the development of science and technology is very quickly, greatly shorten the life cycle of the product, the consumer demand and the appreciation of quality are becoming quickly, this phenomenon is particularly evident in the appliance industry. Many large international companies and domestic famous enterprises has been the development of new products on a very important strategic position of the Company, every year lots of manpower and financial resources on the development of new products, in order to ensure that the company’s products to meet the market demand and even guide the market demand, the company to have a sustainable development of the product base. For faster and more effective introduction of new products, and management to leverage and reasonable allocation of limited resources and the effective control of a number of new product innovation and development process, so as to ensure that the number of new products the timely and successful market.This article is the use of project management knowledge, as background to the the K appliance company’s product development management, combined with the company’s business position in the the K appliance company’s existing organizational structure as well as new product development process based on analyzes of the the K appliance company multiple products to jointly develop the existing problems in the development process and R&D:product development, multi-project management awareness is weak; lack of internal conflict resolution mechanisms, different people deal with the same problem have different results; project selection does not establish a clear priority, lack of the resource adjustment constraints; performance evaluation and incentives need to be improved. Explore how multi-project management methods and models used in the K appliances new product development project management, should first strengthen the awareness of the multi-project management, the establishment of multi-project management unit, and the establishment of internal organizational conflict solutions, the introduction of the project portfolio management the concept of multi-project management mechanism applicable to the K appliance company, to develop a multi-project management processes, and by optimizing the performance evaluation and incentive mechanism project manager should have the quality and ability to effectively improve the the K appliance company new product development multi-project management level.
Keywords/Search Tags:new product development, multi-project management, home appliances, resourcemanagement
PDF Full Text Request
Related items