Qinggang Xinglong Home Shopping Center Development Strategy Research

Since the reform and opening up, China ’s retail industry got rapid development, Chinahas become the world’s second largest economy, consumptive ability also ranks world frontrow, at the same time, nearly two years, China ’s retail industry after a from scratch, fromweak to strong development stage, especially the rapid economic growth of China today, thedomestic large-scale commercial enterprises in the development of first-tier cities at the sametime, and constantly to the two or three line of the city of radiation. The department storeindustry has become the current domestic lower barriers to entry, faster development ofindustry, the department store industry has experienced from simple department store to themall, to the development of today’s one-stop shopping center. East Xinglong family shoppingcenters as a one-stop shopping center, with the continuous development of the industry,enterprises are facing increasingly fierce competition, in such a full of opportunities andchallenges of the environment, how to adjust their strategy, in the fierce competitiveenvironment talent showing itself, becomes suspends in front of Cyclobalanopsis glaucaXinglong family shopping center urgent problems.In this paper, based on the relevant theories of corporate strategic management, firstanalyzes the company development present situation, including company profiles,organizational structure, marketing, finance, human resources and existing problems;secondly Potter Five-Forces Model of Cyclobalanopsis glauca, Xinglong family shoppingcenter industry environment analysis, PEST analysis method is used, Xinglong family ofCyclobalanopsis shopping center macro environment for analysis, and analysis of enterprises’environment; on this foundation with the method of SWOT lucida Xinglong family shoppingcenter oneself advantage, inferior position, opportunity and threat analysis, made clear thedevelopment strategy of the enterprise, and puts forward the strategic formulation of theprinciple, target, strategy strategic focus, as well as the company’s strategy; finally,Cyclobalanopsis Xinglong family shopping center strategy implementation of safeguardmeasures.