Adjustment Research On Development Of Strategic About ZFYY Pharmaceutical Limited

Pharmaceutical industry is related to the national economy and people’s livelihood, andpeople’s life closely related to the special industry. It bears the preventing and treatingdiseases, rehabilitation care, relief epidemic prevention, military combat readiness, familyplanning and other very important social responsibility, with the protection of the productivefunction, in the national economy has an important position and role. Pharmaceutical industryis the key support of the industry. As China’s national economy is an important component, isa traditional industries and for the integration of modern industry industry, industry chainlength, high correlation. Since the reform and opening up, China’s pharmaceutical enterprise’sdevelopment has made remarkable achievements, the constant development and expansion,become the national economy the most dynamic system, one of the most potential industry ofour country, economic construction and social progress has made great contribution to, withthe new medicine health system reform policy appearing, medicine enterprise production,selling, distribution and consumption, etc will change greatly. For pharmaceutical enterprisespeaking, in the face of the changing environment, is not only an opportunity but also a greatchallenge. Therefore, whether in theory or in practice, the pharmaceutical enterprisedevelopment strategy research, have important significance.This paper ZFYY pharmaceutical company as the research object, the key research in theface of the changing external environment, strategic problems of the development ofenterprise management. First of all to ZFYY pharmaceutical company development situationto carry on the analysis, secondly, with the aid of PEST tool for drug industry macroenvironment analysis, industrial environment analysis, porter five competitive forces analysis,internal and external development environment and the management condition analysis,summed up ZFYY pharmaceutical company in the current market situation has their ownadvantages and disadvantages, and facing the opportunities and challenges. This combinedwith qualitative and quantitative methods, formulate ZFYY pharmaceutical company strategicadjustment scheme, and puts forward the corresponding strategy implementation safeguardmeasures. This paper aims at for pharmaceutical enterprises, especially the development of ZFYYpharmaceutical company provide theoretical support, at the same time ZFYY pharmaceuticalcompany for the scientific decision of development to provide the reference.