The Study On Developing Strategy Of YX Pharmaceutical Co.,Ltd.

Pharmaceuticals industry belongs to high technology industry group, which combines advanced technologies of many subjects. The researches in pharmaceutical industry take the leading position among various industries, and the Pharmaceuticals industry is compared to “Forever sunrise industry ”. Presently, the pharmaceutical industry developed well in our country. The medical science develops rapidly with the boom of economy in our country, especially from 1990 s.Pharmaceuticals industry is confronted with the readjustment of structure and the upgrade of industry in the background of the deepen of medical system reform.Recent years, many restructurings and acquisitions occur in the pharmaceutical industries, and new competitive state emerge among the pharmaceutical industries.The abilities of subsistence and development under the new environment of competition are crucial for the enterprise. Enterprise strategy is based on future, is the long-term planning and countermeasure to realize the general goal of enterprise,is the long-term planning on the basis of the internal and external environment and the relevant national policies. Enterprise strategy not only clarify the goal and direction of enterprise development, give enterprises the ideal, to stimulate the vitality of enterprises, but also help enterprises to actively adapt to the uncertain environment, win the competition advantage for enterprises, ensure the long-term interests of enterprises.YX pharmaceutical Co., Ltd is the Pharmaceutical industry enterprises of Sinopharm Group. YX pharmaceutical is the national high-tech enterprise and the anti tumor professional platform of Sinopharm Group. The core product of YX pharmaceutical is L R F, which is patent protection product and the founder of the domestic brand of mannan peptide. Although the YX pharmaceutical developed rapidly nearly 20 years and have a place in the anti-tumor pharmaceutical industry,but still facing the difficulties of the singleness of industry chain and the fierce competition. At the same time, compared with other large pharmaceutical companies,there is still gap in the products, research and development technology, marketing and management for YX Pharmaceutical. Therefore, in order to ensure the healthy development of YX Pharmaceutical, establish a complete strategic development plan is a problem that YX Pharmaceutical must face. YX Pharmaceutical Co., Ltd. as the research enterprise in this article, based on the analysis of the status of the company,we research the internal and external environment and put forward the development strategy according to its position.