DY Company’s Terminal Product Supply Chain Management Research

Supply chain management is an important component of operational managementof the company in the rapid development of3G market environments, the competitivenature of the terminal product is getting away from the traditional competition betweenenterprises, into a competition between supply chain and supply chain.According to now complex market environment of the terminal product, this paper,with supply chain management of terminal product of DY Company as the object of theresearch, hope to explore some of strategies and law of supply chain management of theterminal product of operation business in the current market environment through thesample in-depth study, providing some reference for operation business andindustry-related management.This paper describes the supply chain management situation and the developmentof the terminal industry and the terminal product of operation business. Specificanalysis on the terminal product of DY Company and the supply chain management inthe company situation, this paper propose that terminal products business impact on theDY Company by a lot of data comparison, and existing problems of supply chainmanagement of terminal product by qualitative analysis.Then, applying PEST analysis on the impact of macro environment of supply chainmanagement DY Company for each study, And expand the competitive analysis andinternal environmental analysis.while the behavior of the upstream and downstreamparticipants of supply chain of the DY Company is analyzed. Based on the aboveanalysis, Strategic Thought of supply chain of DY Company is rebuilt. After SWOTanalysis of the terminal product of the DY company, its terminal-product marketingprocess carry out4P-shaped study, based on the above analysis, rebuild models andimplement programs of supply chain of the terminal-product of DY Companies is putforward, and its implementation process for each study, and then its effectiveness andproblems is analyzed.Finally, based on the above research, combined with the experience and problemsof the rebuilding and management implementation of supply chain of DY company, putforward the Suggestions to operators in the supply chain management: optimizing thesupply chain management process, promote rapid response ability; And strengthen the partnership between terminal manufacturers and suppliers, establish strategic alliance;Development of comprehensive management system, ensure the smooth logistics, cashflow and information flow; And improve the service levels of the end of the supplychain, expanding market the perception.Innovation of this paper lies in: First, it is to choose the DY company as theresearch object, according to the supply chain management of DY the real situation, acomprehensive introduction at the same time, combined with the theoretical guidanceand the comprehensive elaboration to make research more practical reference value.Second, it is mainly studied the related factors that affect the supply chain, put forwardthe concrete and workable supply chain management solutions.