Study On The Supply Chain Management Innovation Strategy Of WF Group Company

Since supply chain becomes the third profit source for enterprises in the low-profit era, the implementation of supply chain based on optimization and innovation, together with the building of cooperation and win-win mechanism, has been a key factor to the competitiveness and sustainability of an enterprise. It Strategic supply chain offers an innovative platform for the effective interaction between technology and marketing and also is the fundamental guarantee for sustainable development.Supply chain management is the latest management mode for core enterprises to remain competitive in the complex and volatile market environment, and can ensure the value chain goal of being fast, good and low cost as well as balancing the production and sales, which may help expand the market shares. In the meantime, it guarantees information sharing, collaboration and win-win among enterprises, clients and suppliers through the establishment of latest ideas, technologies, methods, strategies and flat network paths for good business cooperation ecosystem, and also becomes the key to business success in the future.Based on supply chain management theory, this dissertation addresses optimization and implementation of supply chain strategy and the main contents are as following. First, on the dissertation discusses the theoretical knowledge of supply chain management and innovation. Based on this, it elaborates the principles for supply chain design and performance evaluation. Then it analyses the current problems of WF Group, including sales management, supplier management, process reengineering, plan management, warehouse control and information network, and points out the importance of the optimization of supply chain. Finally, it gives the specific strategies for WF Group to implement supply chain management innovation.For practical operations, in terms of supplier management, activity-based costing is used to establish a mathematical model of supplier management to improve the reliability of supplier selection; for core plan management, comprehensive plan control is applied to promote full economic accounting for costs control; in terms of logistics hub inventory management, ABC management method is introduced to establish an economic inventory alarm line for key materials; and in the process of optimizing business service, detailed countermeasures are given from respectively aspects including supply chain implementation method, process reengineering, comprehensive information technology upgrade and strengthening of supervision and control.Through innovative supply chain design, the dissertation offers a performance evaluation system and the double-hundred-grade assessment method for WF Group's supply chain management. And the results of the dissertation shall have reference significance for the supply chain strategy formulation and implementation of similar enterprises.