Western Branch IT Company For A Competitive Strategy

According to my understanding: information industry or IT industry mainlyaccording to the three types of industry to summarize: one, soft, hardwaremanufacturers; two, portal website company, service company; three. System integrator(System Integrator) is the IT industry in the industrial chain composition system,belong to the third type of industry, almost no its own R&D and production of products,but with the state or industry corresponding qualifications, can be pair of industry usersimplement system integration services or provide industry solutions for the enterprise.System integration refers to a company or organization unit for a stack of equipment,a series of integrated information or integration, and can be integrated into a completesystem to achieve the service and application support and running. System integration inthe implementation of the classified direction, for equipment system integration and forbusiness applications and systems integration, so the system integrator is also dividedinto hardware system integrators or equipment system integrators and business systemsintegrators (usually called industry solution provider) or software system integrator.Hardware system integrators and can be divided into weak system integration,intelligent building systems integration, computer network system integration, securitysystem integrators, systems integrators in the number of very much, its distribution isvery extensive, the system integration business of about less than3000, the industry isvery competitive. At present national economy high speed development, all walks oflife to the informatization investment is relatively large, these inputs are required forsystem integrators to provide services to meet the specific requirements of the ground,more drama system integration industry competition, low price, inferior products,informal channels of supply and destroy industry benign development means emerge inan endless stream, so that the entire industry to become a piece of red sea.Based on the above background, through the analysis of their environment,according to its own competitive advantage, make suitable development strategy, is thecurrent every system integrators must face, and the need to do. The current systemintegrators development trend is the industry, close to the business, the depth of services, system integrators can not only provide product availability simple integration, and canprovide integrated a number of manufacturers of brand, close to the customer businesssolutions, but also to provide rigorous project management and follow-up maintenanceservice ability.This paper takes E company as the research object, from the enterprise competitionstrategy level to try to explore the regional branch how in the fierce competition in themarket based and development system integration.The paper first describes the current system integration industry current situation,challenge and opportunity, and the detailed analysis of E company’s current competitionstrategy, namely the differentiated service and total cost control strategy. Then the useof" Potter basic competitive strategy" analysis method and the SWOT analysis method,based on E and its western branch of the current situation and the problem that face,point out at present western branch competition strategy orientation of impropriety:differential service advantage did not reflect the result of poor performance of themarket share is not high and no cost very good control result in the input-output ratio ofpoor. A follow-up article and also the analysis of the western branch in big industrycustomers with competitive advantage: resource allocation, technology leadership,industry best finalists, industry-leading management system, enterprise culture. In orderto make the western branch off the current poor performance status, achieve thebreakthrough of linear growth and sustained growth ability. This paper also for thewestern branch put forward new competition strategy is proposed, which makes full useof its own competition advantage, determine the target concentration change, differenceand total cost control as a supplement to the competitive strategy, which is to the west ofbig industry customers as the main target customers (Telecom, Unicom, mobile, radioand television. Several major carriers, electric power, petroleum, railways, tobacco,manufacturing enterprises, government), company and the industry chain of theequipment manufacturers such as Cisco company to carry out mutually beneficialcooperation, the development of industry of solutions and services to do to plan andservice differentiation, and through reasonable management to reduce overall costs, inorder to branch of the western development of the performance target, and graduallyestablish and maintain the western branch in the western system integration industrycompetitive advantage, finally make the western branch as a regional industry leader. This paper also analyses some specific problems, and gives the corresponding solutions.