The Competitive Strategy Research Of Chongqing Five Buckets Of Rice Restaurant Culture Limited Company

With the establishment and improvement of socialist market-oriented economy, the internal and external environments of enterprises have been changed radically since the reform and opening policy applied in China. As of the increasingly intense competition of enterprises, executives of enterprises have realized that strategic management must be paid more attention, and the research to competitive strategy has been one of the most important subjects related to enterprise's existence and development.Blooming Chinese economy has attracted general attention from the states all around the world. Service Industry is the fastest of development within three Industries in China, and especially, restaurant business has been highlighted in service industry, which has been keeping two digits increase during the lately ten more years. "Restaurants business has been the No.1 donator of stimulating Chinese internal economic expenses" said by one of South Korea media. Therefore, restaurant lies in an outstanding important position of Chinese economy.Chongqing Five Buckets of Rice Inc. is a chain personal-funded restaurant(Abbreviation FBR company). There are a lot of excellent developing opportunities which are created by positive social and economic environment, however, we have to see that it is a violently competitive market of restaurant business in Chongqing. These problems, such as opponents, potential entrees, varieties of customers' expending trends, rational expending choices, extremely lack of talented management executives, have made Five Buckets of Rice comoany seriously deal with this market. It's the only method to compete with others and beat them amid the bloody competition through a seriously drafting, choosing and implementing of enterprise's competitive strategy, to put itself in an invincible position.Based on the customers and competitive characters of restaurant business, combining with SWOT analysis, the company-level strategy available for Five Buckets of Rice is reverse strategy, competitive strategy prefers product differential strategy, which means their products, services, management and other aspects are different, being creative continuously, building continuous competitive advantage.The concrete actions of Five Buckets of Rice implementing product differential strategy include, building the organizational structure suitable of the strategy, valuing highly of the development and management of creative human resources, strengthening the R&D of new meals, creating characteristic marketing sales, Fully displaying financial control function, and molding Valuing innovation enterprise culture.