Study On The Marketing Strategies Of Quanzhou Leisure Agriculture

Leisure Agriculture is in rural area, the use of agriculturalnatural environment, pastoral scenery, production, agriculture andpeasant living resources, through the design of scientific planning anddevelopment, tourism, leisure, vacation, providing education,experience and many other needs for the tourist industry, for promotingthe city residents to the agricultural and rural experience, increasingincome of farmers, is of great significance to promote the new ruralconstruction. In recent years, the development of Quanzhou leisureagriculture more rapidly, using the method of documentary, interview,questionnaire, case analysis and other methods, the leisure agriculturein Quanzhou city and its market development condition were studied.Through coprehensive analysis, Results Showed that: characteristicagriculture in Quanzhou city is rich from resources, there are fieldagriculture development types, forests and landscape development types,development types, modern agricultural science and Technology ParkVillage experience type main mode has been formed; according to thegeographical location, economic, environment and folk custom and otherfactors, the main market for leisure agriculture in Quanzhou city canbe divided into the Jinjiang market, Yongchun market, Anxi market, theconsumer market in Huian and the4regions. Problems and obstacles ofleisure agriculture development in Quanzhou City: the lack of publicity,promotion; scientific planning and attention is not enough; the lackof government financial support is not enough; lack of standardizedmanagement, service level is not high; service personnel lack oftraining, quality level is very low; similar projects, the lack offeatures. According to the case of leisure agriculture developmentexperience at home and abroad, the author puts forward thecountermeasures to promote the development of leisure agriculture inQuanzhou city are: strengthen the propaganda and leadership; make ascientific planning, highlighting agricultural characteristics; tostrengthen the standardized management, improve service levels; widenthe investment channels, improve infrastructure; carry out technicalexchanges and cooperation. Through the diversified development, candevelop with regional characteristics of Quanzhou leisure agriculture.