A Study On Optimizing Of Coastal Resort Management Model

With the development of China’s holiday tourism market and the age of sea’s exploitation coming, Coastal Resort development gradually becomes the hot spot in tourism. But management of tourist resort is complex and irrational in a long time. In addition, the development of tourism resort is limited because of the weak transportation and insufficient capital investment etc. So it is necessary to study the management model of coastal resort.Based on researches from home and abroad, the article first defines the relevant concepts about coastal resort management models. Then, it elaborates the status quo and existing problems in coastal resort management in China. At the same time, the article gives a comparative study and a comprehensive evaluation to the management models of major coastal resorts in China. To insufficiencies in coastal resort management model in China, the article proposes to optimizing coastal resort management models with the government-led and stakeholder’s participation pattern. After a detailed analysis to the concept, structure and advantages of this model, it puts forward approaches to establish, from internal culture and external environment, a Government led-stakeholders participation Management Model.In the last part, the article, taking Guanyinshan Coastal Resort in Xiamen as the object of study, after a series study on status quo of coastal resort development, analyzes the formation of its stakeholders, thus proposes the Government led-stakeholder participation Coastal Resort Management Model in decision-making mechanism, management mechanism,coordination mechanism, and security mechanism. So as to realize the optimization of management in Guanyinshan Coastal Resort. The case study, through the analysis to development of coastal resort areas, aims at pushing the coastal tourism industry in China into a healthy and sustainable development.