Research And Application On The Post-Evaluation Of Investment Projects In Telecommunication Enterprises

As the continuous reform of the telecom industry in China and the further opening of the communication market, the competition has been more intense. At the same time, with the authorization of the virtual operator license and the impact of the large data wave and the OTT business, the overall profit level of the telecom industry has been declining, the industry entered a period of slow growth and the trends of the information consumption replacing the telephone consumption have emerged. In the new situation, in order to gain a competitive advantage in the fierce competition in the market, the operators have to speed up the changing of the investment mode from extensive to intensive management type.In the developed countries, either the government (such as the United States),the international organizations (such as the World Bank),or the enterprises (such as the German Development Bank), post evaluation of the investment projects has become an important method for a sponsor to strengthen the investment management, improve the efficiency of capital utilization and enhance the shareholder value. With the development of our socialist market economy and the deepening of the investment system reform, the marketing mechanism has been increasingly strengthening the constraints on the investment behaviors of the corporate, and the post evaluation of the major investment projects is becoming increasingly urgent. At present, the post evaluation of the telecom operator’s investment projects has been more and more thoroughly. From the evaluation some problems had been found and some effective improving schemes had been proposed. However, how to construct and imply a scientific evaluation system is the most difficult part in the post evaluation system at present, as well as the focus of this paper.This paper focuses on the study of the post evaluation method of the communication enterprise investment projects. Through the analysis of the investment in the communication enterprises and studying on the experiences of the post evaluation in the foreign investment projects, this article systematically elaborated the theory, method, content, index system and process of the post evaluation. On the basis of the method, the article has made an empirical research on the post evaluation of a GSM construction project at a branch company of the China Mobile, established an evaluating index system, studied the problems in the evaluating process, and put forward some suggestions on the present situation and the development of the project. Finally, based on the research of the project, this article provided a reference for the post evaluation work of the investment projects in communication enterprises and made a contribution for the decision of the enterprise project investment.