Study On The Marketing Strategies Of QDZG Plastic Pipe

In recent years, with the development of polymer materials, plastic threading (water supply, drainage, gas, and heating, etc.) the new pipe in our country extremely fast development and application of the plastic pipe with good flexibility, corrosion resistant ability, and quality of light, joins convenient and reliable technical advantages in our country are in construction engineering and municipal engineering presents a problem. The rapid development of China plastic pipeline industry, the market is growing, has become a ubiquitous products and important industry. Rapid growth of the plastic pipe industry, promote the industry’s technological progress. Because of the plastic pipe in the aspect of energy conservation, section land, water, materials have obvious advantages, plastic pipe will have greater development in the field of green building.This article mainly take the reference of investigation, experience summary method, literature method, the integrated use of4cs theory discusses the strategic characteristics of plastic pipeline enterprise and the market environment of the corresponding countries, according to different characteristics of pipelines, aiming at all kinds of people seeking to develop sales strategy, mining the countermeasures with core competitiveness, the introduction of leading sales philosophy.QDZG company, for example, introduced herein company’s status quo and the problems existing in the marketing, such as unreasonable product structure unreasonable, enterprise production scale, processing equipment and technology level is uneven and the overall level is low, the product quality is instability, binding is not enough, fake and inferior products flooding the market, analyzes the QDZG company’s marketing environment and the cause of the problem, according to QDZG company actual marketing situation, proposed the coupling cooperation, communication, business, marketing strategy recommendations. How can for the enterprise in the fierce competition in the future go the way of effective sustainable development research Suggestions are put forward, such as providing high-quality plastic pipes, working to develop new products, set up the correct marketing concept, standardized pay incentives, etc. To explore effective point of enterprise development, promote the market development of green energy-saving plastic pipe.Marketing job is dynamic, not static, it has a great deal of uncertainty, both at home and abroad of plastic pipe industry marketing strategy research remains to be improved, but also because of the author and the limit of the level, so the author thinks that some marketing strategy formulation in context, and expression and to further improve space, some theoretical problems remains to be further in-depth, to sum up, enterprises to progress we must keep up with the pace of The Times, the situation of the adjust operation strategy to keep pace with the change of the market, it is possible to ensure the good development of the enterprise, that is what the author studies the impetus and target.