Research On The Marketing Development Of YC Company

Pipeline is the foundation of building materials, is any construction of the "three links" necessary, is indispensable to the construction of the city’s blood vessels. With the advance of the state of urbanization and new rural construction in-depth, construction, industry, agriculture, municipal engineering and hydraulic engineering field have been rapid development, and as a foundation engineering of the pipe, in the next ten years can also bring huge demand for pipe industry, according to statistics, the plastic pipe market in various pipelines in possession rate has exceeded 50%, 2015, China plastic pipe industry as a whole production of 13.5 million tons.Huge demand must be accompanied by a fierce competition in the market, at present China pipeline production enterprises have more than 3000, the annual production capacity of 10000 tons or more enterprises of about 300. How to break through in the forest of plastic pipeline enterprises, to enhance the competitiveness of products, YC company is currently in urgent need of exploration and research.The YC company profiles and marketing situation analysis, pointed out that YC company marketing has the following problems, which restricts the promotion of enterprise marketing level: one is the imperfect organization, enterprise resource lack of effective integration; the second is the research and development is weak, new products after-sales service work should be strengthened; the third is the consciousness of corporate culture should be improved, channel construction slightly single; the fourth is the talented person development of enterprises is not enough, the implementation force of the team needs to be improved. Then papers to further the use of PEST analysis method and Michael Porter’s five forces model theory of YC company marketing internal and external environment and industry competition has carried on the analysis and research, think YC company marketing, although there are problems also lack opportunities, then with the 4Ps marketing combination strategy of YC company marketing strategy are analyzed from four aspects of product, price, channel and promotion. The YC company marketing strategy for the implementation of security measures are put forward: first, optimizing the organizational structure of the enterprise, enhance the ability of new product after-sales; second, enhance staff awareness of service, to build enterprise culture; third, improve human resources management, enhance marketing execution.