A Study On NHM’s Enterprise Culture Optimization

China’s current economic in industrialization and urbanization is in the key stage of accelerate development. But the current infrastructure level is still low, the large-scale railway, highway, mineral, urban public facilities construction upsurge is expected to continue for at least10years, it provides macroscopic development environment for mining machinery, metallurgical machinery, construction machinery, petroleum machinery industry, also for Hunan nonferrous heavy machinery development created rare opportunity, but its not perfect corporate culture has seriously hindered the further development of enterprises. The research shows that in the economic globalization today, the enterprise culture is the enterprise’s core competitiveness, is the most important content of enterprise management. Only by building excellent enterprise culture can increase the company’s cohesion and centripetal force, can make the enterprise posses advanced management ideas, to assemble the heart of manpower to improve the competitiveness of enterprises, so as to greatly improve the enterprise’s core competence in the fierce market competition. Therefore, in the broad prospects for development of the industry but the internal competitive conditions, it is necessary to further strengthen the Hunan nonferrous heavy machinery company enterprise culture construction.This thesis discusses the science and technology enterprise culture structure and characteristic, take Hunan nonferrous heavy machinery company for example, a brief analysis of the present situation of the enterprise culture construction, mainly analyzes a series of problems in the enterprise culture, demonstrates the company to carry out the enterprise culture construction’s necessity. Then combined with the company’s characteristics and development needs, separately from the spiritual culture, system culture, behavior culture and material culture aspects the puts forward corresponding measures. Finally, combined with the actual situation of nonferrous heavy machine made appropriate cultural construction implementation process and plan, at the same time as the propulsion system construction offered relevant safeguard measure, and according to the cultural system construction actual situation proposed the implementation effect evaluation scheme.