| Private investment is an economic phenomenon which is in the ascendant since Chinese ecomonic reform. With flourishment of this ecomonic phenomenon, it infiltrates into varied aspects of scocial life and makes a difference in the cultural part. From culture perspective, this article focuses on private investment in FuQing in the new era, though interviewing and investigating originators, participants and spectators, understanding the impact on the current culture of private investment in FuQing, researching local distinctive cultural prototype created by private investment in FuQing. On these basises, this article proposes personal opinion regarding how to guide healthy development of private investment in FuQing.There are five chapters in this article. First chapter introduces the general situation of private investment in FuQing, including its history of development, current main features and comparation to private investment in other places, indicating the typicality and features of private investment in FuQing. Second chapter summarises private investment cultural phenomenon in FuQing in the new era, focusing on introducing the feature of private investment in FuQing acting as a cultural phenomenon, though affected area, population involved, non-obligatory impact, wide range of its influence and local distinctive cultural prototype created. Third chapter analyses the impacts of private investment in FuQing on current culture in the new era. It elaborates the impacts of private investment in FuQing on some typical cultures, including craze of going abroad, culture of overseas Chinese, provincialism, concept of thrift, culture of FuJian opera, culture of ShiZhu Mountain Dream, bureaucracy nature. Fourth chapter introduces new local distinctive cultural prototype created by private investment of FuQing in new era. This chapter elaborates it in the aspects of representatives of increasing maturity, increasing stable following affective population, strong transformation concept or behavioral pattern, specific language culture symbols. Fifth chapter, in terms of how to guide healthy development of private investment in FuQing, selects the essence the dross and makes suggestions. |