Research On Profit Model And Performance Of Mobile Reading Indystry

In recent years,with the development of the electronic information technology and the progress of the economy,the mobile reading act as a new form of reading,has gradually entered the life of the public.At the same time,the state encourages and supports the development of mobile digital reading.Our country has forward many policies to improve the quality and level of digital reading,and to set up a platform for universal reading of digital resources.And the mobile reading industry itself has a large proportion of asset-light,increasingly fierce market competition,a unique profit model,and the industry's development opportunities and challenges coexist,with certain research value.This paper adopts the method of case study,selects "iReader Technology" which has developed well in the mobile reading market in recent years as the research object,and analyzes the characteristics,components and operation of iReader Technology's profit model based on the theories of profit model and industrial chain.The profit model of iReader Technology can be regarded as the compound profit model of digital reading ecosphere based on the industrial chain,which is characterized by the opening of ecosphere,the profit driven by brand,multiple profits and the coordinated development of the whole industrial chain.On the profit model specific composition,iReader Technology adhere to will focus on the needs of customers to become the key to create profit,focused on the platform users and marketing customer profit object,to create with a core of digital reading ecosystem profit model,and through direct or indirect way to promote the profit object associated with the source of profit business activities,strengthen their own core competitiveness.This article will palm reading the profit model element decomposition of iReader Technology,combined with the same industry to focus on content and copyright operating as the main profit model of reading group of financial indicators,using four basic ability analysis,cash flow analysis and dupont analysis on palm reading financial situation from 2014 to 2018 were analyzed,and at the same time,choose some non-financial indicators for the comprehensive evaluation on the operating conditions.Based on the research on the profit model and performance evaluation of the iReader Technology,we can draw the following conclusions: the overall development of iReader Technology is good and has a good development prospect,and its profit model is successful and worthy of other enterprises to learn from.From this,we also get some enlightenment to the development of small and medium-sized start-up reading enterprises: enterprises must pay attentionto the needs of users and seek differentiation;enterprises need to shape a reasonable structure and find a suitable development path;enterprises should strengthen research and development investment to enhance core competitiveness;enterprises should grasp the development trend and rationally use the state support policy.