Research On Project Management Of Mobile Phone Reading Phoenix New Media

The impact of information technology on human society is comprehensive andprofound. The development of information technology has brought about many changes isreflected not only in the acquisition of information, the influence to the entire entityeconomy is deepening, the change of the market behavior of the resulting worthyofcontinued research.Internet media industry as emerging markets department, thetechnology changesmaintained enough sensitive.Development of Internet mobile phone reading technologywilllead the industry product, market, customers, strategicchange dramatically. The currentconcern is the rise of newmedia and social software,Cultivate a number of different from previous customersconsumer groups, according tothe new media needs of customers targeted marketing strategy, plays the essential role inpromoting Internet media business. Mobile phone reading project to promote the nationwidereading activity,increase the reading audience, promote the company’sbusiness developmenthas positive significance.This study takes the new media as the main environment, the new media to customersas the main object of study,research ideas to online marketing as the main startingpoint,which has important reference value for the theory and practice of the rich networkmarketing.Strategies and suggestions proposed in this study haveimportant reference significanceto promote the companyrelated business.In this paper,"mobile phone" to read "research project as an example, the analysis ofthe business growth and development with the view of project management. To provide anew way and the new mode. This paper is divided into four parts from the first study on thestatus and theproblems of the current development of mobile reading start,then carries on theanalysis including project business management of the connotation of project management,organization management, the last of the mobile readingbusiness managementenvironment design and project management model to conduct a comprehensive in-depthanalysis overview.